What is Digital? Customer-led and data-driven automation to create new value
What is Digital? Customer-led and data-driven automation to create new value.

What is Digital?

Paul Kerrison

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Over the last decade or so, there are few words used more regularly and more vaguely to mean more things across the business World as “Digital”.

It means everything and nothing, has justified enormous programs of work and changed the shape and behaviour of organisations of all sizes.

You can add it to pretty much any other word to make it sound exciting, modern and sexy — “not just any thingy, this is a…

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